Figuring out ways to get more followers on Pinterest?
Pinterest is one of the most important social media platforms in the world right now.
For a blogger, an artist and for every big business, it is an incredible way to grow and get customers.
Pinterest has become the best shopping platform with 459 million active users on board.
It is not just about inspiration anymore, it is the best way to connect with your potential customers.
It is a place where you can grow your brand by sharing the images you love.
Isn’t it simply amazing?
If you’ve made a decision to grow on Pinterest and you are stuck between ways to get more followers on Pinterest, Don’t worry I got your back!
1. Know Your Target Audience
You must focus on your target audience, this is the first principle of SEO strategy.
If you don’t know who you are trying to attract, all your hard work will not get you anywhere.
People look for their wishful content and trends on Pinterest.
So, to attract them you must create content your audience is looking for, and to do so you need to know your audience.
Go to the analytics page, where you will find some insights that will help you understand your audience.
- Demographic breakdown of your audience
- The popular categories and interest
- What kind of content they like to engage with
2. Unique Content
Most Pinterest users post existing pins, what does this have to do with you?
Here’s an opportunity.
if you publish your own unique pins you can attract a lot of traffic from Pinterest users.
They all are looking for something new.
You should create pins that are unique and visually attractive, something people haven’t learned yet.
This means you should try to use images in your pins that are high-quality, informative.
Ones that really represent your brand.
When it comes to Pinterest consistency is the key!
When you post pins often, you increase the chances that your content will reach a wider audience.
And Pinterest users will easily find you under related categories, in search, and on their newsfeed.
But Posting pins manually might consume a lot of your time.
So I prefer scheduling pins ahead of time with my go to tool tailwind that I use to schedule my pins for the future.
You should be scheduling at least 5-10 pins per day to be successful on Pinterest.
3. Engage On Pinterest
Pinterest is keen to provide a great user experience.
They have designed their algorithm to look for the content that performs well in terms of engagement.
If your content is engaging then Pinterest will feature it more in newsfeeds where the audience can easily find you and follow you.
When you see promising content that your audience would love, consider re-pining it and following the user.
These actions will increase engagement and lead you to get more followers on Pinterest.
Another effective tactic to engage with your Pinterest users is to visit ‘explore and trending’ pages.
And pin the content that is trending.
Any other trending topic your targeted audience would love.
Or you can re-pin the content that is relevant to your blog niche.
Publishing content at peak times can also maximize your reach, you didn’t know this right?
Post pins at peak time Like in the noon and at night after 11, when most of the users are active on Pinterest.
4. Follow Your Competitor’s Followers
Another powerful tactic to get followers on Pinterest is to follow your competitor’s followers.
So let’s say your blog is about affiliate marketing, You can find your competitors by searching Pinterest for affiliate marketing.
You will see four options – go for “people”.
Go to your competitor’s profiles – look for followers and hit follow button, chances are they will check out your profile and follow you back.
5. Understand Pinterest SEO
This is the most important tip to make money on Pinterest.
The key to success is that Pinterest suggests you to the users through searches, the explore page, and the user’s homepage.
If your profile, pins, and boards are optimized with the right keywords.
Only then your pins will start to appear on the explore and homepage of users.
Because Pinterest knows that it is similar to what those users have previously searched, pinned and followed.
The best way to have your pins appear highly in search results is to write detailed descriptions for your pins and images.
Use relevant hashtags and keywords in your description.
So when users search for those keywords, your pins appear to them easily.
So that your audience can easily find you on Pinterest.
6. Group Board
It introduces your account to a new audience and help you to drive traffic to your blog site using Pinterest.
Join a group board related to your niche, that have over 1000 followers so that you can show your work to a large audience.
Post appealing and helpful content using attractive visuals in group boards.
This is the best way to make users curious about you and hopefully, they will follow you.
You can also consider creating your own group boards, It’s easy.
You can learn about group boards on Pinterest help.
Make sure that your board name specifically describes its content.
Use appropriate keywords in the board name and its description so that users can easily find your board.
It is important to use group boards with the right strategy if you want to make money on Pinterest.
7. Add The Follow Button
Follow button can be a real game-changer for you to get more followers on Pinterest from other platforms.
I recommend adding a Pinterest follow button so it’s easy for people to interact with your Pinterest profile.
You can add a button to your website, email newsletter, and email signature.
In other cases, you can link to Pinterest in bio’s of your social media accounts to promote your brand’s profile.
8. Pinterest Save Button
Pinterest save button can help you spread awareness about your Pinterest brand among your website visitors.
Adding a save button to your website page allow users to save your Pinterest content directly from your website.
So you get more traffic on Pinterest.
Infographics are a creative way to showcase fresh and helpful content.
Pinterest users tend to be drawn to them. You must post pins that have both images and infographics.
You should think out of the box with your pins and get creative with charts, bar graphs, etc.
Check out Pinterest templates by bloggingherway, they can help you stand out as well as save your time.
They are pre-made resources at your fingertips, that can be easily customized to promote your brand and products.
Infographics stand out in Pinterest feeds.
You will be amazed by the number of followers you have begun to maximize.
Infographics are more likely to be read rather than simple blog posts.
If you are not a graphic designer like me.
I suggest you to use graphic designing software canva to create simply elegant graphics for your pins.
And if you are not creative to design graphics you can hire a freelancer for as low as $5 from Fiverr.
See? How boring this would look if it wasn’t presented graphically.
If you have not optimized your Pinterest account name and bio with keywords, you are missing out on a massive opportunity to grow your Pinterest followers.
The idea here is to incorporate keywords in your name and bio that your target audience searches for.
So that Pinterest can suggest your profile when they search for relevant keywords.
Pro tip: verify your domain name with Pinterest because this will allow you to analyze statistics from your website.
This will show you which content has more engagement from Pinterest users so you can create content strategically.
Verifying your domain will optimize your profile and drive more traffic to your website.
People come to Pinterest to find inspiration and ideas, unlike other platforms.
They come to find ideas for their birthday, holiday decorations, etc.
So if it’s Christmas, mothers day, or thanksgiving.
It is the perfect time for you to post pins related to the holiday.
Pro tip: look for seasonal topics and post them in advance.
So when other users will be busy creating content, you would be promoting it.
12. Set Up Rich Pins
Rich pins work by displaying metadata on your pin from your website, It ensures that important information is tied to your pin.
Rich pins give an attractive experience and increased engagement to the pinners.
They display details like prices and availability.
There are four types of rich pins: article, app, recipe, and product pins.
Each type is specifically appropriate for different users.
If you are a publisher or blogger then you should use article pins as they display headlines, story descriptions, and author.
If you have not set up rich pins yet, you can learn about them on Pinterest help
13. Efficiently Use The Search Bar
The search bar can be a very important place for you to get more followers on Pinterest.
You know that SEO plays a vital role for searchers to find what they are looking for.
The search bar is by far the most efficient way to find all the relevant keywords.
That you can use in your profile, pin description, board descriptions, and on your board titles.
If your blog is about an amazon affiliate, you could search amazon affiliate on the search bar.
And Pinterest will suggest you all the relevant keywords.
You then need to apply those keywords to all the places, I have mentioned above to be able to appear in the suggestions of your targeted audience.
14. Respond To Comments
Most Pinterest users don’t understand how important it is to respond to your follower’s comments.
It is another way of increasing the engagement level of your post.
Pinterest users love discussions and so do you.
If you will encourage comments they will more likely want to be a part of the discussion.
This tactic could also be used as a unique selling point as many users tend to ignore this strategy.
You should respond frequently to attract more followers on Pinterest.
15. Tools That Can Help You Get Followers On Pinterest
Increasing your followership on Pinterest is not an easy job, you need a good strategy to attract followers.
But only strategies will get you nowhere, you need helpful and informative content which should be appealing to your followers.
There is a variety of tools that have helped me and I want you to use them so you can achieve the number of followers you want.
Here it goes!
- Canva – thousands of elements, templates, and amazing pictures in one place! Sounds amazing right?
I am not a graphic designer but I can create designs for my Pinterest content easily.
And you can too! I highly recommend you to use “canva” graphic designing software to create remarkable pins.
- Tailwind – pinning should be part of your daily routine, but pinning manually is time-consuming, isn’t it?
That is where you can use a tailwind pin scheduler to save your time.
This is the favorite tool that I use to schedule my future pins.
You just need few minutes a week to set your pins and tailwind will do the rest.
It can also help you increase your blog traffic with Pinterest, you don’t wanna miss this massive opportunity. Do you?
- Invideo – it is a saas-based video editor that you can easily afford.
It has over 1500 templates that you can use to unleash your creativity and create amazing content to attract more audience on Pinterest.
- Pinterest traffic avalanche course – is all you need to grow on Pinterest.
This is where you will learn professional tactics to grow on Pinterest. Pinterest avalanche is the most valuable course in my opinion.
It will teach you about the Pinterest algorithm so that you can create your blogging strategy and drive lot of free traffic to your blog.
It helped me increase my website traffic organically and earn more money out of my existing content and it can do the same for you.
If you are new to Pinterest.
I highly recommend you to give it a try, because it can be a game-changer for your brand.
It is much recommended for Pinterest users because of its Pinterest-specific features.
It is a social sharing plugin that helps you drive more traffic. And increase engagement incorporating with social media platforms.
It makes it easier for the audience to share your post on Pinterest.
Bonus Tip: Should We Buy Followers On Pinterest
I have come across this question many times, here is the answer.
It will increase your followers however the value of your followers will fall.
And your chances of getting more followers will likely decrease due to less engagement and fewer followers per pin.
So let’s say you had 100 followers and you used to get on average 5-6 repins.
And now you have bought 500 more followers but your pins are still getting 5-6 repins /likes/comments.
That will ruin your engagement score plus you will also lose your money.
Your goal should be to get real followers, who like what you pin about and engage with your content.
I know your goal here is to earn money. In fact, many people are making a living out of Pinterest.
First, you need to start a blog.
Pinterest is the best place to drive traffic to your blog and you know more traffic means more money.
I have a written a detailed guide on how to start a blog in 20 minutes.
So, make sure to check it out.
This was the ultimate guide to get more followers on Pinterest.
I have explained every important aspect you need to know to grow on Pinterest.
Now what you need to do is, sit back and give a thought to every one of the aspects from your targeted audience to responding to comments.
Create your strategy.
Pin unique, informative, and helpful content with interesting graphics so you can stand out from your competitors.
Check out the tools I have mentioned to create outstanding content.
BUT remember there is always a place for trial and error so if you fail, no problem, create a new strategy.
And keep on until you find what works best for you.
Once you find what best works for you then put all your efforts into that strategy.
Although if you are new on Pinterest I highly suggest take a look at Pinterest traffic avalanche course.
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