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Are you looking to build the best product review website to make some serious cash?  

Look no more!

For you folks, I have created a comprehensive guide to help you create your 1st product review website. 

So, without further ado, let’s get started. 

First, What Is A Product Review Website? And How Can You Monetize it?

A product review website is one that publishes reviews on various products and services in a particular niche.  

I believe you should know about affiliate marketing

Affiliate marketing involves earning commissions by promoting and selling products through your affiliate link. Correct? 

Product review websites work similarly. 

Though, their monetization strategies can go beyond affiliate marketing. 

So, how does a product review website earn money? 

1. Affiliate Marketing

Just like affiliate web stores, affiliate marketing forms the major chunk of the product reviews sites earnings. 

Pro Tip – How to find affiliate products? 

Well, you can individually visit each company’s site to join as an affiliate. 

But it’s time-consuming.

So, the best way is to join top affiliate networks such as:- 

  1. Amazon Associates
  2. ShareAsale
  3. CJ affiliate

2. Display Advertisements

As I said in my blog monetization guide. Display advertising is the simplest and fastest monetization strategy for a new blog. 

So, It also works for product review websites. 

Tip – To start displaying and managing display Ads conveniently. Use Adsanity. 

3. Paid Reviews

When your website grows both in visitor count and authority. You can directly approach brands for a sponsored review of their product. 

And let me tell you when done right this method can be a real money earner. 

Pro tip – 

  1. Never send work emails from your personal email providers (@gmail.com or @hotmail.com). Always send emails using your own domain name. If your hosting doesn’t support email servers. Leave them and migrate to Bluehost. 
  2. Use Convertkit to send professional-looking emails using pre-designed templates. 

Prerequisites For Creating A Product Review WordPress Website.  

Though, It is a relatively straightforward task to build the best product review website. 

But, before that, you need to start from scratch. 

Here are things that you need to take care of before you begin:- 

First And Foremost Select A Niche & Stick To It. 

Whether you want to start a blog or a product review website, selecting a niche is going to be the foundational step in your journey. 

Why is selecting a niche important? 

I know you’ll want to make money by building a product review website. 

But that doesn’t mean you cannot start reviewing random products. 

Reviewing random products in an unrelated niche doesn’t inspire authority in your visitor’s mind.  

Think about it. 

How can the same person review fitness equipment, tech products, and automotive equipment? 

Furthermore, sticking to a niche helps you generate loyal subscribers. 


Why will a person interested in fitness products subscribe to a website reviewing tech and auto products?  

So, keep it simple. Just select a niche in which you have great knowledge and stick to it. 

Select A Platform

Let me tell you right at the start. There are numerous blogging platforms out there. 

But, the only one I will recommend you is WordPress.org

Forget about Wix, Squarespace, and Shopify.

I know every one of them claims to be “beginner-friendly”. However, that’s not true. 

WordPress is the largest blogging platform. And being that, there are tons and tons of WordPress how-to and troubleshooting guides on the internet. 

Which makes using WordPress really simple for beginners. 

Future, you can extend WordPress functionality by using WordPress plugins. And there are over 9000+ of those. 

So, you can get the perfect setup for your product review website without hiring a web developer. 

Domain Ideation and Purchase 

Next, the most important thing will be to think about what will be your domain name? 

If you don’t know about domain names. 

Then, let me tell you the domain name is your website’s identity on the internet. 

Just like www.shohibak.com

So, selecting a perfect domain name is important. 

And there are a lot of things that go into selecting a great domain from extension, brandable vs generic domain names, domain length, and more. 

Each can affect your product website’s future performance and brandability. 

So, for all you newbies, I recommend you give my domain name ideation guide a read. 

It will help you out. 

And now finally comes the part about purchasing domain names. 

Here is the tricky part. 

There are literally hundreds of domain name registrations but the majority of them are engaged in price gouging. 

They sell you domain name at a low price for 1st year and then boom second year onwards your domain renewal skyrockets. 

That’s not ethical. 

Then, various essential add-ons like privacy protection for contact details cost extra.

So, that’s why the only domain name registrar I work with is Namecheap. 

They are really the ethical company in this industry. 

There is no price gouging and privacy protection for your contact details is included free of cost. 

So, without fail get your 1st domain name from NameCheap. 

WordPress Hosting

Web hosting is the most important aspect of getting your website online. 

Web hosting providers provide you with space on their servers. It is on these servers that your website runs and operates. 

Your website loading speed, performance, reliability, and security are all dependent on the web hosting provider. 

And now this is where you all newbies go wrong. 

I know you all folk, don’t have a ton of cash to spend on those 30+$ a month web hosting. 

But settling for “cheap”, “free”, and “okay-ish” web hosting providers isn’t the correct solution. 

So what should you do? Cancel your plans? (Stop being so negative.) 

Host your product review website on Bluehost.

It is an “affordable” WordPress hosting provider that has been consistently recommended by WordPress.org to its users. 

So, you cannot go wrong with Bluehost. 

WordPress Themes

By now, you should have a functional website. 

But wait…. It’s just a stock website. 

So, let’s talk about customizing your website. 

And let me make it clear for you that don’t use WordPress’ default theme. It’s a blog-type theme with limited customizability. 

To ensure maximum flexibility and customizability, use Divi theme from Elegant themes

There are numerous WordPress themes available. But, most of them lack customizability, are inefficiently coded, and have a lot of unpatched vulnerability. 

That is where the Divi theme really shines. 

Not only, but it also allows you complete creative control over your website design. It is really lightweight and properly maintained by its developers. 

So, whatever may be your personal design choice for your website. 

I am sure that by using the Divi theme + page builder combo, you can surely achieve your preferred design for creating the best product review website

How To Create A Product Review Website? 

Until now we have successfully set up your website. 

But it’s still not a product review website? There is no way to add a product? 

For that, you need a Product Review plugin. And the current #1 best review plugin is WP Review Pro

What makes the WP Review Pro plugin best? 

First, It features multiple rating systems from number scores to star ratings. So, you can customize according to your liking.

WP review pro - best product review website plugin

It has built-in templates to show user reviews on your website. Furthermore, It also features integration with Google, Yelp, and Facebook reviews. 

Thus, all allowing you to generate content without any fuss. 

What’s more interesting is that WP Review Pro supports different types of schema.org markup. So, your website can qualify for rich results. 

And what’s best is that it’s really user-friendly. So, It doesn’t take a lot of time once you get used to it. 

How to customize the product review page? 

The product review page is completely customizable using WP Review Pro. 

First, install and activate the WP Review Pro plugin. Then, navigate to plugin settings. 

There, in the Global tab. You can completely customize the appearance. From color to styling and more can be edited according to your liking. 

WP review pro settings

Finally, how to add product review blog posts? 

It’s pretty straightforward. 

Just as you start a new blog post from the WordPress dashboard. Start a new one. 

  1. Then, scroll down till you find a review section. 
  2. Here, you can select the review type according to your liking. (Stars, points, percentages or circle) 
How To Build A Best Product Review Website
  1. Then, pick the review heading/title 
  2. After that select schema type. Here, choose your product from categories such as game, movie, restaurant, or any other relevant option. 
  3. Finally, choose which rating schema you want to appear on Google search. 
  4. After that, you can add product features and assign them their sub-scores for each category.

Build A Best Product Review Website

Then, you can enable the option for your site’s visitors to leave their own reviews. And you can customize how to show these. 

Finally, click on publish a post and then you are done creating your first product review. 

Adding Plugins To Extend Features and Performance To Make It The Best Product Review Website.

Until now you have successfully created a product review website but not the best. 

There are still some functions and improvements you can make to make it the best product review website. 

Use MonsterInsights to connect Google Analytics 

Google Analytics can really help analyze your visitors’ behavior on your website. 

What’s their average view duration, how many pages they browse after visiting, or what’s your bounce rate, and more. 

But, to record these metrics properly. You need to set up Google Analytics properly. And the best way to set up and connect your website to Google Analytics is to use MonsterInsights. 

MonsterInsights allows you to track and view your Google Analytics data straight from your WordPress dashboard. 

WP Rocket 

You cannot call something best unless it beats the competitor in every metric. 

And website speed is the most important aspect in 2021. Visitors don’t want to wait for a website to load. 

If the website takes more than 3 secs to load, 60% of visitors just bounce off. 

That’s just a bad user experience and SEO signal to Google. 

So, don’t make this insane blogging mistake. 

Use WP Rocket to load your product review site in under 3 sec with just 1 click optimization. 

Smush Pro

Guess what is going to make your reviews stand out? Product Images!

Visitors love to see product images. 

The more images you can have of a product the better it’s for conversion. 

But, having such a huge number of images takes a considerable hit on website loading time. 

However, don’t worry. 

You don’t have to compromise on images for website speed. 

You can use Smush Pro image optimizer to compress your images and further lazy load them to improve your website speed. 

Note – 

WP Rocket only optimizes HTML, CSS, JS and WordPress databases. 

Therefore, for the best possible website loading, times use WP Rocket + Smush Pro. 


Affiliate marketing is going to be your major chunk of income. 

And, as you might know, you only earn a commission when people purchase using your affiliate link. So, it’s essential for you to properly set up and monitor your affiliate links. 

Setting them individually takes time and effort. Further, if any affiliate links stop working you need to manually change them one by one. 

Here is where ThirstyAffiliates come into play.

Not only can you auto replace certain keywords with affiliate links. You can change affiliate links for any products straight from the plugin dashboard. 

Further, it provides a solution for clocking your ugly and long affiliate links. 

And all this while providing a central dashboard for you to monitor affiliate clicks and whatnot. 

So, don’t skip on ThirstyAffiliates. 

RankMath SEO 

SEO is going to be a major source that drives traffic to your website

So, get your website SEO strategy correct from day #1 using RankMath SEO. 

It features an on-page SEO checker, internal link suggestion tools, a sitemap generator, readability tools, and more.

So, use RanthMath SEO.

Keyword Research & Digital Marketing Tool – SEMrush  

Finding low competition keywords, doing competitor analysis, and working on new backlinks strategies is going to be essential to get new visitors & establish your authority. 

For that, you need a complete suite of tools that can help you perform these tasks. 

And the only keyword research tool and digital marketing tool that comes to my mind are SEMrush. 


Because they have the most accurate data in the industry. And that’s what matters. 

So, use SEMrush for your keyword research and digital marketing. 


I believe after reading this extensive article, you will be able to set up the best product review website. 

I have tried to cover everything in this article. 

From starting to creating a WordPress website and then converting it into a product review website. And finally getting the perfect setup for the best product review website. 

Just follow this guide to the tooth & you would have set up your own 1st product review website in no time. 

That’s it. 

If you found this article helpful, share it with your friends and acquaintances on social media. And don’t forget to subscribe to my email list. 


Shohib is an entrepreneur and a professional blogger since 2017. He has an MAIB degree in International business and blog at Shohib AK, a site for helping bloggers to make money through blogging to attain financial freedom. Read his inspiring story on how he went from 0 to 6 figure blogger.

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