Are you looking for a comprehensive article that guides you, step-by-step, on how to create and sell digital products that people love?
Let me tell you, you are in the right place!
(This is not going to be a mere 5 point listicle!)
Have you ever tried building a secondary income, by selling digital products? (or still contemplating on producing one)
I know, most of us have & I also know how that goes...
Sometimes, we just hate our 9 to 5 job. Or want to work on something truly interesting.
Then, we search online for product ideas.
We try to produce something. Ebooks, courses, recipes, guides, and much more…
Pitch our products to family, friends and neighbours.
Hope they like and share & we would end up with six-figure income ($$$$$$) in a few months, isn’t that correct?
Lol…. But, that never happens. (Well at least most of the time.)
Why don’t that happen? Where do we go wrong?
I know you have a lot of questions.
So, Let me teach you to create digital products like pros and sell them online.
Before knowing about “how to create and sell digital products?”.
Let me first tell you, What digital products are?
Digital products are non-physical products, which you can sell online on a large scale without maintaining any inventory.
Why should you consider investing your time in them?
- Inventory: No placing advanced orders with sellers, no need for maintaining warehouses. None! There is no inventory.
- Global Audience: Traditional products like recipe books have a limited audience reach. With the right digital marketing strategies, you can sell digital products online to a global audience.
- Scalability and Automation: There is no packaging time, shipping time, or return time. Products are delivered straight to the customer.
- Multiple Business Models:
- One time fees
- Royalty based licensing
- Ad-based revenue
Profitable digital marketing products to sell online?
Want to know what the best selling digital marketing products on the market:-
- Tutorial and guides
- Software programs
- Swipe files
- Templates and calculators
- Graphic art bundles
- Personalized coaching
- Songs, Sound effects, Beats & Instrumental tracks
I have unmystified the question “How to create and sell digital products” in two subheadings:-
- How to create digital products like pros?
- How to sell your digital products?
So, Hang in there.
How to create digital products like pros?
Brainstorm potential ideas
Think, Think & Think….
Good ideas take time to come by.
You are not going to come up with the next big thing in a night.
Take a paper and make a list.
What are you good at?
Your Hobbies and skills
- Working out
- Website Creation
- Graphics Designing
What experience and knowledge do you have in that particular field?
- Are you a certified trainer? Or a certified nutritionist?
- Have you won any dancing competitions? Featured on a reality show?
List up every possible combination in this way.
Don’t make any assumptions right now. Just focus on listing everything you can do.
Pro tip : Ask your spouse and friends. Take their honest feedback.
Find your audience
Now that you compiled a list of business ideas for digital products.
It’s time to find your audience (Or, If at all, they really exists)
How to find your audience?
By doing audience research, create a buyer persona.
A buyer persona includes their demographic details, educational details, financial details, their problems, and their aspirations.
You have to find answers to these questions:-
- What gender is your product targeted at?
- Which age group will find your product more appealing?
- What is their educational qualification?
- Which country do they belong to?
- What language do they speak?
- Which income group do they belong to?
- What will be their questions before purchasing your product?
- What will be their main goals?
Spy on your competitors from get go
To create a unique digital product that sells, you need to first, find out what’s best out there on the market.
Tip – Never copy your competitors. But be aware of their product offerings, branding, and marketing from the get-go.
What price is your audience willing to pay?
You need to think like a businessman (or businesswomen), if you want to be successful.
Not just like a content creator.
Even the greatest product will fail in the market, if priced incorrectly.
How to decide on a price point right from the start?
- Ask about the price from a lookalike potential audience in your circle.
- Research price offered by your customers both at the lower end and higher end.
- Decide on the approx total budget for creating your digital product.
- Make a conservative assessment regarding sales figures.
- And then finally you’ll arrive at an estimated cost per piece.
Develop your product
Finally, now starts the developmental phase.
Wake up the Content Creator in you. Now is the time to make your mark.
Since, every different product development involves different steps.
Let me cover for you, the one of broadest categories: ebooks & guides.
How to create a ebook and guides
Step 1 – Topic Selection
Usually, the step is to select a topic.
Since, we already have one.
Step 2 – Create an outline
Creating an outline; helps you build a roadmap to plan ahead.
Introduce your readers to your topic.
Share their problems in the introduction itself, and assure them that your ebook/guide will provide them with a practical solution.
- Prepare a list of major sections and chapters
Break down your topic into major sections and chapters; such as it will help readers to schematically understand more.
- Set your ending
Yup, you read that correctly.
Imbibe in your mind, what the conclusion should be for each chapter and whole ebook.
This helps you set tone for each chapter & as a result for the complete ebook.
Step 3 – Start Writing
Start Writing. You have a lot of writing to do.
For now, just focus on expressing your thoughts in the form of words.
Grammatical and other small mistakes can be taken care of later.
Trying to do both at same time, will lead to very lengthy product development times.
Though, to minimize grammatical mistakes on the go, you can use Grammarly. It automatically corrects spelling errors, grammatical errors, and redundancies.
Step 4 – Clean up errors
Many writers, even with Grammarly, prefer to handle all the errors at once after finishing up the writing.
Both methods work, choose the one best for you.
Also, If you are using Grammarly, check your clarity, engagement, and delivery score. These scores do provide you with an estimate in respective categories. So, keep an eye on each one.
Validate and apply the suggestions provided by Grammarly.
Step 5 – Proofread
Finally, after clearing up all errors.
Proofread your ebook multiple times.
Hire a proofreading expert from Fiverr for a cheap price. Because, since you know the exact content and meanings, you may overlook some of the mistakes.
Fresh set of eyeballs always helps.
Validate your ideas
Alas! Your product is ready.
So now you publish it. Correct, Naah!
Before publishing, take opinions from people in your social circle, who are similar to the target audience.
Ask them, their uncluttered honest feedback.
Specifically, check their response on
- Whether you found the product useful
- Ask them to compare it to any competitor’s product they have previously used.
- Ask them, whether it was worth their time and money.
- What more can be added to make it more informative.
Analyse their feedback.
Note – They might not always be right.
But, if they make a valid suggestion, go back to editing and make the changes.
Don’t compromise on quality.
Try to produce a 100% great product (Not 90% nor 99%. Try 100%)
And the end.
Haha… kidding. If you thought creating and selling digital products that people love is going to be easy.
You were wrong.
You have for now, just created your first product.
Now you have to market and sell your digital product.
How to sell your digital products?
Where to sell your digital products?
- On WordPress and WooCommerce
- Choose hosting for your digital store.
Hosting is like the mall space for your digital store. You need hosting for your website installation.
Now, the age old question “which one should you pick?”
There are tons of hosting platforms out there.
My advice to you will be select Bluehost, you will not regret choosing them.
I have had varying experiences with different hosting providers; few have poor hardware, others charge hefty premiums, and some have horrendous support teams.
On the other hand, Bluehost has been a superb performer during this time. Therefore try their hosting.
- Setup WordPress and WooCommerce
Installing WordPress is easy, as bluehost provides a 1 click WordPress installer.
For Installing Woocommerce plugin.
- Go to your WordPress Dashboard
- Go to: Dashboard > Plugins > Add New > Search Plugins
- Search for “WooCommerce”
After successful installation, follow the setup wizard to set up your WooCommerce account.
Related article: 19 Best WordPress Plugins For Blogs ( Free & Paid)
- Install Custom Theme
To make the website look appealing to your customers, use custom templates from Genesis Pro.
Since the templates are designed by professional web designers, you don’t have to worry about complex UI and UX stuff.
Just enter your details for respective pages (Home, Products, Blog & About us)
And done. Now you have your own website and a storefront to sell your products.
B. Use LeadPages
Using WordPress and WooCommerce can be complicated, especially for beginners.
When you are focused on selling only a few products.
Using WordPress and WooCommerce may seem overkill.
Therefore, If that is the case, You can use LeadPages.
LeadPages is a drag and drop website builder which allows you to create highly converting landing pages.
Furthermore, customization with pop-up and alert bar ensures a higher conversion rate.
Why do this tool have a higher conversion rate?
- The landing page is specifically created to guide the visitor, step-by-step, through the entire sales process (so that they don’t get distracted or LOST, and leave)
- The product page is designed to answer all the questions related to the product. No other information is displayed.
Due to this, if you plan on selling a few select products. I suggest you prefer LeadPages over WordPress and WooCommerce.
How to sell live and pre-recorded courses through teachable?
While the above setup is more suited for selling content such as ebooks, marketing packages, ppts, and photos.
It will not work efficiently for selling live and pre-recorded courses. As streaming video over the internet requires high bandwidth to be used at both hosting provider and user end.
Which will result in higher cost for you.
Therefore, to minimise such cost, you can use Teachable.
Teachable is an All-in-one platform that can handle everything from web hosting to sales page creation to user enrollment & authentication and payment processing.
Also, If you want to use your existing website with Teachable, it allows you to connect your teachable as your website subdomain.
How to accept payments for your digital products?
Teachable and Leadpages feature their own payment gateway.
For accepting payments on WordPress, you need to use payment gateway extensions for WooCommerce.
Best WooCommerce Payment Gateways for WordPress in 2021
Braintree (A PayPal Company)
Braintree provides a solution for both one-time and recurring subscription payments.
It accepts payment from all major credit and debit cards, plus wallets such as Apple pay and Google pay.
Even more, there is no monthly fee for it’s usage.
For using Braintree, Install WooCommerce extension for Braintree (Free)
Stripe is a rapidly growing payment processing company. It can handle both one-time and recurring subscription payments. A free Stripe WooCommerce extension is also available.
Strip also accepts payment from all major credit and debit cards, along with wallets such as Apple pay and Google pay.
How to bring in customers?
Write SEO Friendly Content
To bring in more audience, write SEO-optimized content related to your product and service.
How to write high traffic SEO friendly content:-
- Do keyword Research – Use tools like SEMrush to perform keyword research.
(For more info:- How to find low competition keywords for free)
- Check competitors’ popular posts.
- Create a detailed article
- Follow RankMath suggestions
- Add images and videos
- Write great headlines.
(For more info on creating SEO optimized content, you can read –How to Write SEO friendly blog post in 4 hours)
Want to know more about “how to create and sell digital products” in a video course format?
I hope you are saying, Yes!
Because Remember, creating and selling digital products takes time.
You may fail at start, or in mid-way, or fail at generating revenue.
It’s understandable. Sometimes it happens.
To navigate you through this failure, you need guides, who have been there in your shoes.
It’s not easy to find such extraordinary people.
That’s why, I encourage you to take a look at Alex and Lauren’s Six Figure Blogger course.
They both have seen ups and downs in blogging — From Broke and Frustrated to $100,000/Month Blogging in 3 Years.
Six-Figure Blogger Course includes their formula for earning six figures income from their blog with digital products and services – without being scammy or needing to be an “expert.”
If you are interested you can check it out here.
Creating and Selling Products isn’t that easy. I hope you agree with me on that one.
I believe this article will make the journey easier.
To recap, we went over strategies for creating online products; Brainstorming, audience research, competitor analysis, product pricing strategy, and finally product development.
Not only that, but we also found strategies for selling online products; where to sell, how to sell video courses, accepting payments, and bringing in customers.
All this in just one article.
Now, I hope that this informative article would have finally solved your “how to create and sell digital products that people love” question?
In return, I would ask you to share this article with friends on social media.
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- 9 Insane Blogging Mistakes And How To Fix Them Quickly
- How To Make Money On Pinterest In 24 Hours? – Easy Steps
- How To Make Money Blogging In 30 Days