It is important that you understand how to find low competition keywords if you want to start getting SEO traffic (organic) possibly with high traffic in lesser time.
There are plenty of premium keyword research tools that will give you the results just by few clicks but that comes with a high price.
For now, you don’t need to spend a dime on any tools to get a similar result.
But I would recommend getting a premium keyword tool somewhere during your blogging journey as they provide more valuable data than that just the keywords.
In this article, I am going to show you the exact method that I use all the time which will help you find low competition keywords for free.
Yes it is 100% free and easy to use!
What Are Low Competition Keywords?
Let’s first understand what is a keyword?
Keywords are nothing but phrases that people type into Google for finding any information that they are looking for.
These phrases usually get a lot of traffic but come with high competition as well.
As a beginner, it will be foolish to go after such keywords because mostly these keywords are dominated in search engines by big giants in the SEO space.
On the other hand, you may also find low competition keywords with low traffic. It’s not an ideal way to go after such keywords because it can take time and won’t get you the results that you are looking for.
That’s why you need to look for keywords that have low competition and a decent search volume of 200-300 search volume per month (This is a number that I consider to be a low competition keyword).
So the question goes back to;
What are low competition keywords?
The low competition keywords are normally long-tail keywords. What I mean by long-tail keywords is phrases that have a minimum of 5 or more words.
“How To Find A Profitable Blog Niche In One Hour” is a long-tail keyword that will have fewer search volumes thus makes it super easy for you to rank faster in search engines.
Let me give you an example that you should NOT target;
“Make money blogging” – This is a super competitive keyword that has a high search volume. You want to avoid targeting such keywords if you have a new website.
I hope the above examples make sense to you.
When I first started out my blogging journey I was after super competitive keywords (short keywords) and I failed miserably to rank in Google.
It took a while for me to understand the power of low-hanging keywords to dominate that page 1 spot in the search engine.
Now that you have an idea about low competition keywords let’s get into the nitty-gritty of finding those keywords;
How To Find Low Competition Keywords For Free
The best method that I use even today to find low-hanging fruit keywords is to look into AnswerThePublic.com.
I am sure some of you would have heard about this website but not knowing how powerful and easy they are to extract keyword ideas in minutes.
so what is answerthepublic.com ?
This is a free tool that curates a bunch of questions related to the search queries that you type in. Since they give out a list of questions, these can be considered as long tail keywords.
I suggest you visit AnswerThePublic by yourself and insert a keyword related to your niche and it will give you a lot of questions (keyword ideas) related to your specific industry or niche.
As these questions are directly related to your niche you can easily create content around them to outrank your competition.
Because Answerthepublic extracts these questions from Google autosuggest, you can rely upon the data that it provides.
However, there is one minor issue with this free tool.
You get no search volume!
As it is a free keyword research tool, you’ll not get to see the search volume for the keyword that you are looking for as it would do with a premium keyword tool.
But that’s ok! There is a way to break the chain here (more on that later).
However, I can tell you there is no accurate answer as to how much traffic a keyword is likely to get.
Even if you go with the premium keyword research tool, it’s almost impossible for them to provide an EXACT number of searches.
Ultimately, the numbers are just an estimation.
Now, remember I said you need to have at least 200-300 search volumes per keyword. Even though you can’t get the exact search volume but it’s good to have a rough idea of the keywords that you are after.
That brings me to my next free SEO tool.
Google Keyword Planner
In the above statement, I also said there is a way to break the chain to get the search volume of your desired keywords.
Google keyword planner can do that for you for free. This is a useful tool provided by Google within Google Ads for generating keyword ideas and set your PPC campaigns to help plan your marketing strategy.
By using Google keyword planner you can get an estimation of average monthly search volumes for the specific keywords.
But remember if you have a new blog then you should not go after high search volume keywords because you have built no authority yet in Google’s eyes hence it will not drive you to get your desired results faster.
I want you to show another commonly used free tool but mostly ignored its power.
Google’s Auto-Suggest Feature
This method is very straightforward. You simply type your main keyword and it will auto-suggest a bunch of longtail keywords.
You can consider these are your potential keywords. Make a note of them and then as I suggested above go to Google keyword planner and check the search volume for each of them.
By doing so you’ll end up finding a lot of low competition keywords easily.
How To Write Content For Low Competition Keywords
Now that you have found your low competition keywords, it boils down to creating high-quality content that Google loves.
Often time I have noticed people have a wrong mentality that since the keyword is low competitive they can get away with publishing quality content.
That is a huge mistake! Avoid doing that.
This could be the reason why your articles are buried under the 20th page of Google.
When ranking a website Google not only looks at keywords but also creating quality content is one of the many ranking factors that Google likes to consider.
Both low competition keywords and quality content should go hand in hand!
If you think you’re not a good enough writer, don’t worry.
I am a shit writer too. English is not my native language but I learned, I had to.
You don’t need to be a noble-winner writer to bring a few words together that make sense to read.
Just start writing something.
Trust me you’ll get much better as you write a few articles down the line.
It’s not about writing beautiful content but writing content that is helpful and solves people’s questions.
I have written a post on how to write SEO-friendly blog posts In just 4 Hours. You can click here check it out here if you are interested.
What about high competition keywords? Should I disregard it completely?
The answer is NO!
If you want to drive high-quality organic traffic in the long run then you should not completely disregard high competition keywords.
It is true that big guys are dominating such keywords but does that mean you and I can’t go after such keywords?
Absolutely not. We just need to have a strategic approach to chasing them.
So how to target high competition keywords and outrank big players?
First off you need to start publishing a few blog posts answering specific “question” type keywords.
For example – “How to find low competition keywords for free?”
These type of articles provides a direct answer to people and Google loves such content that can give a boost in rankings.
Perhaps such posts can take you to page 1 spot even if you have a new website depending on your niche competitiveness.
But remember it doesn’t happen overnight. SEO takes time!
I know it’s not an easy game but definitely doable if you have the patience.
The key here is first you need to target low competition keywords and then create content around it, by doing so within a few months you’ll notice your website is having a good ranking.
And with that ranking, you can build authority in your niche.
Once you build that authority with low-hanging fruit keywords, now you can target high competition keywords by creating in-depth articles.
When you publish such thorough articles you’ll start getting eyeballs from search engines and that will help you dominate that page 1 spot by taking over the sweet spot of big players.
But remember it takes a lot of time. Probably 6 months to 1 year to 2 years. I know it’s a lot of time. But like I said earlier, patience with determination is the key to defeat big players out.
In this article I mentioned all the free methods that I use every time when I do keyword research.
And I hope you got an understanding of how to find low competition keywords for free.
And also when and how to target high competition keywords to defeat the giant guys in the SEO world.
Never forget this rule – It takes time to rank in search engines so be patient and keep publishing quality content.
You will massively fail if you think you can create a website and then sprinkle few articles targeting few keywords and then rank for your desired keywords.
Follow this guide thoroughly and I am sure you will not be disappointed.
If you are interested in taking one step ahead in mastering SEO techniques then I have written a full review of a course that COMPLETELY UPGRADED my SEO skills and helped me rank on the first page of Google for my desired keyword.
I really hope you’ve enjoyed reading this article and you’ve found some value in it. If so please share it with others so that they also benefit from it.
Finally, if you have any questions about this particular topic or anything about SEO please let me know in the comment section.
If in case you are interested in skyrocketing your blog traffic in just 3 months i have created a free course for you. Check it out.