If you want to know how can I rank my website on Google, this article is for you.
Ranking your website higher on Google is a dream that every blogger dreams about.
Whether you have completed that dream or not depends on how well you’ve implemented the SEO strategies.
To begin any website promotion, you have to strategize your approach toward marketing the website.
Marketing strategy helps you in following a step-by-step SEO plan to rank the keywords on the Search Engine Result Pages or SERPs which is crucial for your website to make profits.
In this article, I’ll break down the best SEO strategies that you can implement on your brand new website to notice an amazing change in your website traffic.
I followed these strategies to rank my website on Google for some of the most competitive keywords. And by following these strategies you’ll be able to do the same.
But first, let’s just find out how Google works?
How Does Google Work?
Search Engines are the software medium that connects the users to the internet and facilitates the user in getting the data he/she requires.
The best example of a search engine is Google.
Whenever you want to search for something like the nearest restaurant, what do you do?
You Google it!
You just have to type “Restaurant near me” and Google provides you thousands of results in seconds.
Very convenient, Right!
But, how can Google do that?
Google is a search engine that has basic three functions- crawling, indexing, and serving search results.
When Google discovers a new website, it scans through the website and stores it on its servers.
The scanning part is called crawling and storing part is called indexing.
Whenever a user searches for a particular keyword, Google looks through these stored or indexed information and serves the user the most relevant result.
Now, you might ask there are thousands of web pages with similar content all struggling for the same keyword, how can Google decide which one to rank first and which one to rank 100th.
That’s where the concept of algorithms comes into play.
Algorithms can be defined as a set of rules that the software is designed to follow. Usually, formulated to solve a problem or calculation.
Google has multiple sets of rules or algorithms which can be very overwhelming especially for a new blogger.
But don’t worry, I’m here.
Google’s main motive to use algorithms was to create a system that can help them serve the best content to the users with relevant information that he/she seeks.
If you can help Google users achieve their interest, you’ll automatically rank higher on Google searches.
And eventually, as the first result for some of the most competitive keywords.
When I first heard about this I was awestruck, It made sense, and I never thought about it.
It was always there but never realized it, now that’s the secret of ranking your website higher on Google Searches.
That’s how I rank my website on Google, I help Google’s users! simple formula!!!
How Can I Rank My Website on Google
There are 200+ algorithms that Google uses to analyze your website and rank it accordingly.
Now, quite honestly, it is almost impossible to make your website 100% complacent with these algorithms. And part of the reason is that some of the algorithms keep on changing.
Nevertheless, you must try to make your website maximum complacent with the Google algorithms to ensure your website becomes the best specimen that Google can use to rank as the first result.
Below, I’ve listed 7 ways that I use to rank my website on Google.
Start a Blog
Starting a blog is the very first step that you have to take to get the desired rankings.
If you are wondering where to get web hosting and domain name, then I recommend using Bluehost web hosting to host your website.
It is a reliable web hosting service that gives you the best value for your money.
It offers a great entry-level shared hosting plan for as little as $2.95 a month. And comes with one free domain name for a year along with free SSL certification.
The best part is that Bluehost is recommended by WordPress which makes it even more reliable.
On-Page SEO Optimization
Whenever I do SEO for my blog, On-page SEO is where I begin, it’s like a base for all the great work that you can do.
Without this, you cannot build a good SEO framework resulting in no traffic to your website.
No one would want that. Right?
Now, you might be interested to know how to optimize your website’s on-page SEO.
On-page SEO is a big-big topic, and I can talk about it for hours.
But, there are some very crucial points that you must follow no matter what, like writing good quality content, improving your website structure, website URL structure, keyword density, etc.
A good on-page SEO score depends on multiple things but, the most essential part that I think is the quality of the content, you cannot compromise with it.
It has to be top-notch.
To simplify your approach towards good content, I suggest using a content optimization tool that takes out any guesswork.
The best tool that I know is Grammarly.
Grammarly is a content optimization tool that helps you in editing your content. Using this tool, you can remove any grammatical errors that you might have made on your content.
Grammatical errors in your content add discrepancy not only at a reader’s level but, at an SEO level as well.
Poor grammar would send a bad signal to your readers and search engines that could hurt your credibility, user experience, and search rankings.
Apart from the content, technical SEO is also important when it comes to on-page SEO.
Technical SEO refers to the technical side of a website and server optimizations.
You can do that by ensuring Google’s spider crawls the web pages and index your site more effectively.
The best practice that you can follow is to use an SEO tool to audit your website.
I use SEMRush for auditing my website.
You just have to put your website link on the SEMRush SEO audit tool and it’ll automatically start analyzing all your website pages.
With the analyzed results, you can make some important changes to your website or server.
Building a website with optimized coding and structure can go a long way to help your visibility and this tool can help you achieve that.
But that’s not it, SEMRush has a lot to offer than just an audit tool, It is an all-in-one SEO tool that can meet all your online marketing needs.
It also offers tools such as keyword research tools, backlink research, competition analysis, local SEO, link building, content marketing, content optimization, and much more.
You name it and they have it.
If you ask me what is the one SEO tool that you would suggest me to buy, I’ll always say SEMRush.
And quite interestingly, the SEMRush pricing plans are also very flexible to cater to specific requirements.
But, if you want something easy and affordable then you can check out Rank Math Plugin.
It is a WordPress Plugin for your on-page SEO needs.
This tool helps you in SEO Audit for your website right from the WordPress dashboard.
You’ll get a comprehensive analysis of your website’s SEO performance.
Based on the analysis, Rank Math will tell you the necessary changes that you have to do to your website.
This tool is beginner-friendly and anyone can use this tool to improve the on-page performance of their website.
When it comes to on-page SEO, you should also work on your user experience.
User experience is directly linked with how your website looks and the website theme is a big part of it, especially if you have a WordPress website (WordPress.org, not WordPress.com).
Related article: WordPress.com and WordPress.org: Major Differences
In WordPress, you can change the website look and feel using WordPress themes.
Now, you have two options for choosing the theme which are Free themes or Premium themes.
If you ask me I’ll always go with a premium theme because of the quality it can offer.
Both of these themes are great options for you if you want to have a fully customized, user-friendly website.
You can have so much flexibility in terms of design which makes it easier for your website to stand out from others.
Why I recommend a premium theme over a free theme is because a premium theme offers you more monetization options, whereas in a free theme there are some limitations.
You have to compromise between your ad placements or user interface, which is not a good thing given that both of these things are equally important.
Use Internal Links
Links can be divided into two types- Internal linking and external linking, and both of these links are necessary to rank your website on Google.
Every SEO guru advocates for building external links and I do too, but, you should not forget about the importance of internal linking.
Internet works like a spider web, every page is connected to other pages, which are connected to other pages, and these chains keep on going forever and ever.
This is why the internet is called World Wide Web.
So, when your website has multiple pages, each connected to one another, then it would create a cluster of information for Google’s crawler.
Google being a search engine that deals with data would appreciate your website for being a good source and provide your website with good rankings.
But, make sure the information you provide is correct and up to the mark.
Now, how can you internally link your content with each other?
Well, you can do it manually but, it requires a trained mind to find those opportunities to insert the internal links.
If you can do that, great!
But, if you cannot, then I have an amazing tool for you called Linkwhisprer.
This tool automatically suggests to you the potential internal linking opportunity while writing your content.
This tool also comes with an auto-link feature that automatically builds internal links from all past and future mentions of your targeted keywords.
So, you do not have to read through all those articles every time to add internal linking.
Internal Linking can be very time-consuming especially when you have to dwell through all your past blogs.
But, this tool makes internal linking very easy and this is how I use internal linking to rank my website on Google.
I cannot imagine ranking my website on Google without Off-page SEO.
This also includes online reputation management, Social Networking, PR, News promotion, etc.
Many bloggers only focus on building backlinks for their website but, I advocate a comprehensive approach towards your off-page SEO.
You have to create your brand presence in the market.
Try connecting with some influential people like your local daily news reporter, or an influencer within your niche.
And ask them for your brand or blog mention on their platform.
This way you not only have a chance to get a backlink but, you also increase your reach by introducing yourself to their user base.
And when you become a big shot in your industry then people would automatically provide you the backlink.
Think about it – Do you think amazon ever reaches out to bloggers to post their product links on their blog?
Also, if you are a business then you can ask your customer to post a review on your website for your online reputation management.
Reviews are very powerful if you want to become an authority in the market.
And you can use WP Review Pro to capture reviews from your customers.
It is a plugin that allows your customers to submit reviews and display them on the website in an attractive manner.
Also, it’ll automatically create rich snippets of them to ensure Google gets to know about the reviews as well, which is essential.
Find Untapped Keywords
Usually, amateurs or new website owners try to go after keywords with the highest search volume which turns out to be the biggest blogging mistake.
I know it because I’ve been there.
I was targeting some of the most competitive keywords with high keyword difficulty that was targeted by some of the biggest brands in the market.
How can my new website stand in front of those who had been doing the same thing that I do, but with much more professionalism and on a bigger scale?
How can I compete with them?
Quite honestly, you can’t, and that sucks, I know.
But, for the Bloggers like us, there is a sweet spot between the most searched keywords with high competition and the most profitable keywords.
And those are the untapped keywords that have huge growth potential.
Let me give you an example!
The search volume of the term “virus” before the pandemic was way less than what it is today.
Why? Because after COVID-19 hit the world, the term virus becomes trending, and therefore, the search volume boomed.
There is always a growth potential associated with keywords, and as a marketer, you have to identify those keywords and try to rank on those keywords.
This is how I was able to make it to the first page and was able to rank my website on Google.
Write Content to Meet Search Intent
Whether you are a pro or an amateur, everyone knows the importance of creating good-quality content.
And some of them do it dearly only to find that there is no traffic coming.
The secret ingredient of writing great content that ranks well is the search intent.
Search intent can be defined as the motive a person searches the keywords with.
For example- if a person searches for the term “apple”, What is he referring to? What is his motive to search for the term apple?
Apple the fruit or Apple the company?
This is the search intent and you have to write your content keeping this in mind.
A great place to find the search intent is to use the SERPs of that keyword and analyze what type of content is ranking.
Based on the analysis, you can check whether it would make sense to target that keyword or not and then create the content.
You have to understand the user, what kind of question he/she is puzzled with?
What are their pain points and what is it that can make them move?
When you answer these important questions, you would get well-optimized content for search intent.
But, how to know that your content meets the search intent?
Use Google Analytics.
Open analytics and find two important metrics that is Dwell time and Bounce Rate.
Dwell time is the time spent by the visitor reading your article and bounce rate is the number of time a user exit your website without engaging with it.
These metrics directly affect your search intent therefore, analyzing them would tell you whether you have good content or not.
Now, writing an SEO-Friendly blog is a difficult task that everyone cannot do.
If you really struggle to create quality content then I suggest you hire a freelancer from Fiverr for as low as $5.
Spread the Word Using Social Media
When you do not have organic traffic coming to your website, social media is the best option for you to get traffic.
Ranking on Google is not a one-day thing rather, it is a long-term game where you have to patiently wait to see the results.
Since you are a new website, It takes time for Google to analyze your content for its credibility and effectiveness.
In the meantime, you can use social media to attract website traffic.
If you are a blogger, then Pinterest can be a great social media platform that can be used to attract traffic.
Pinterest allows you to post pins (images and video) on its platform along with a link.
This link can be your website’s link.
Whenever someone clicks on your pin they’ll be redirected to your website. And this is how you can drive traffic using Pinterest.
Similarly, you can also use Facebook to attract traffic by creating a Facebook page or group about your niche and start sharing your website link.
Facebook alone has more than 2 Billion active users.
Instagram has more than 1 billion users around the globe. Thus it makes a huge source to attract massive blog traffic.
You can also use Instagram as an additional source of income by becoming an Instagram blogger.
Each social media platform is different. But you can follow some steady rules on your social media channels like posting great content, encouraging your followers to share your content, growing social media followers, etc.
SEO can be difficult to master especially for beginners.
Ranking your website requires a lot of dedication and hard work but, it also requires sound knowledge about SEO.
Without proper guidance, you would be firing the bullet in the dark which is definitely going to miss the target.
You can completely avoid this mistake and buy this amazing course that teaches you everything about SEO.
This course is called the Affiliate SEO mastery course by Christian Lee.
In this course, you’ll learn everything about SEO like profitable niche research, keyword research, on-page SEO, Off-page SEO, using various tools to collect data, implementing different strategies to rank websites, and much more.
The best part about this course is that once you buy this course, you’ll always get up-to-date content for life.
So, if you’ve just started your journey as a blogger then I highly recommend buying this course.
Ranking first on Google SERPs is very much achievable. All you have to do is to implement some essential SEO strategies.
You can use the strategies that I have mentioned above like using internal linking to increase engagement, find the right keywords that no one uses, and fulfilling the user’s search intent, etc.
All these tips that I have mentioned can help you to get to the first page of Google.
But, that’s not it, actually, that’s where the real struggle starts.
Getting to the first page is easy but to rank number 1 on Google is extremely difficult.
But, do not worry, It is still very much possible.
If you continue all the SEO strategies that I have mentioned above correctly and consistently, then you’ll definitely make your website rank higher on Google (possible to number 1).
So, this is how I rank my website on Google.
I hope you like this article.
Please comment below with your feedback and share this article with your friends and family.
A few good reads for you to consider next;
- How To Make Affiliate Sales Within 24 Hours? (Even With Just 100 Website Visitors)
- How to Increase Email Open Rates: 10 Proven Steps
- 5 Powerful Benefits Of Off Page SEO
- Why My Blog Is Not Getting Traffic Even after 6 Months Of Creation?
- 15 Guaranteed Tips To Get More Followers On Pinterest