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This article is about SEMRush review where I’ll dissect the tool in terms of SEMRush Pricing plans, usability, user experience, reporting, and features.

These five criteria could be essential for you to find out how this tool can help you with SEO.

SEMRush is one of the best blogging tools which help me with my SEO goals and in this article, I’ll share my experience with you.

SEMRush is my go-to most trusted tool for serious SEO work.

This tool provides comprehensive data to start your campaigns like keywords, competitive analysis, backlink profile, etc.

It is also recommended by marketing experts around the world.

But, what makes this tool so popular?

In this article, I’ll lay down each and every detail like SEMRush pricing plans, usability, competitive analysis, rank tracking, etc. so that you can have a comprehensive outlook of the tool.

SEMrush - best SEO tool

What is SEMRush?

SEMRush is an all-in-one digital marketing tool that you can use to create, monitor, and analyze your marketing campaigns.

You can also use this tool to drive insane traffic to your website.

SEMRush offers tools for multiple domains of digital marketing which are SEO, content marketing, market research, advertising, and social media marketing.

SEMRush Pricing Plans

Investing in the right tool is very important for you to do SEO of a website.

SEMRush is a professional, yet affordable tool to add accuracy and intelligence to your paid and organic search programs.

SEMrush pricing plan - monthly

SEMRush Pricing Plans are of three different plans for users which is as follows-

  • Pro Plan: $119.95 per month
  • Guru Plan: $229.95 per month
  • Business Plan: $449.95 per month
pricing of SEMRush tool

If you pay annually you also get a 16% of discount and the pricing of the SEMRush tool comes down as follows-

  • Pro Plan: $99.95 per month
  • Guru Plan: $191.95 per month
  • Business Plan: $374.95 per month

I know it can be a little expensive to buy this tool especially when you are just starting out your blogging journey but, it’s totally worth it.

When I started out with my first blog, I too had limited funds to invest. But, I invested my bucks on this tool, and here I am making a six-figure blogger’s income.  

The best part about SEMRush is that it also offers a 7-day free trial.

You can grab the free trial.

During the 7 day trial, You can use all the features of SEMRush and get a gist of how powerful SEMRush can be when it comes to online marketing.

If you like it, you can buy the tool based on SEMRush pricing and if you don’t, you can opt-out anytime.

There are no strings attached!

SEMrush Pro Plan

This plan is best suited for Smaller websites & freelancers especially for those who are starting a blog.

You get all the features of SEMRush but some limitations like the 500 keyword limit for keyword rank tracking, No historical data, No multitargeting, etc.

Since you are buying this for a small website, you would not get into any problem because of the limitation.

Semrush Guru Plan

This plan is best for small and medium-sized businesses or marketing agencies.

Semrush Guru Plan can track up to 1,500 keywords and also Includes historical competitor data.

I personally use this plan to manage my networks of websites, it works best for me as I have more than one website.

If you are also handling more than one website I suggest using this plan for better management of all the websites.

But, let’s say you are just starting out with one blog and you really do not want to spend a lot of money to buy a tool.

In that case, I suggest buying SEMRush pro plan and the best part about this is that there is always an opportunity to change plan tiers.

Semrush Business Plan

As the name suggests, SEMRush’s business plan is specifically designed for large companies & agencies.

You can expect all the features with almost no limitations and it also includes Semrush API access that you can connect with Google Data Studio for reporting.

You can click here to check out all the SEMRush pricing plans.


Usability is the most important core criterion in judging SEO tools.

You can divide SEMRush into six different categories in terms of usability which is as follows-

Site Audit: On-Page SEO

On-page SEO is a method of optimizing the web pages of a website to attract traffic to the website.

An SEO would use a multitude of strategies and SEO Tips to influence the Search Engine Result Page or SERP to rank certain keywords.

But to rank the keywords you would need to find important keywords.

SEMRush helps you in finding those keywords which are highly profitable to rank and also are low competition keywords.

High profitable and low competition is the sweet spot that every SEO targets.

You can only do that by using a tool that accurately scrapes out this data and SEMRush is best suited for this.

The crucial part of on-page SEO is Keyword Research.

SEMRUsh offers one of the best keywords research tools and also provides related keywords which you can target for better ranking.

SEMRush - Keyword overview

Off-Page SEO

Off-Page SEO is a method of promoting your website by deploying various strategies outside of your own website to impact your rankings on search engine results pages (SERPs).

When it comes to off-page SEO, we are generally referring to the link-building analysis of a website.

The best strategy when it comes to building links for your website is to copy your competitor’s backlink profile.

SEMRush provides a comprehensive analysis of the competitor backlinks which you can use to create backlinks of your own.

This feature of SEMRush is known as backlink analytics.

You can also use the backlink audit tool of SEMRush which provides a backlink audit report of the website.

This report analyzes the quality of the links referring to a specific URL or subpath.

Now, contacting the website owners of the referring websites can be easily done using the tool itself for guest blogging or requesting a link.

Other features include creating link lists compatible with your disavow file in a click, spots toxic backlinks, and the integrated cleanup workflow, and much more.


Search engine ranks a website based on the content which makes it a very important topic to be concerned about.

But with the SEMRush tool, you can audit your content and optimize the content for better ranking of your website without worrying much about it.

This tool changed my content writing routine and helped me write  SEO-friendly blogs.

Now, I use the content writing assistance feature of SEMRush that guides me to create the best content which is not only good for Search engines but also is good for the readers.

You can track your content performance using the post tracking feature that compares articles and evaluates how well they are performing.

Paid Campaigns

Paid campaigns are a big part of digital marketing and if you are a business, you need to work on paid campaigns to increase your revenue.

SEMRush offers paid campaigns features that you can use to optimize your PPC ads as well as display ads.

A feature like advertising research can be very helpful in discovering competitor’s ad strategies and budgets, analyze competitor’s keywords and ad copy.

Social Media

When this tool claims to be an all-in-one SEO tool, it really means it.

SEMRush can also be used as a social media management tool that can automate your social media management.

You can schedule a post, get insights, track your competitors and boost your post using ad campaigns right from your SEMRush dashboard.

Competitive Research

Competitive Research is a smart way to analyze data about your competitors and gaining benefits from them.

You can find competitor keywords,  competitive positioning map, competitor search & display ads, and competitor benchmarking.

All these features help you in finding your competitor’s secret using which they have ranked their website.

You can use that data to rank your website on Google and this can help you in improving your own marketing programs.

User Experience

SEMRush review

User Experience means how easy the tool is to use and what is the learning curve like.

I personally find SEMRush very easy to learn and you can incorporate the features easily into your marketing campaigns.

All the features of SEMRush can be easily accessed from the dashboard which makes it convenient.

SEMRush has an App Center which is a marketplace for various plugins and extensions to add more features to the tool.

You can use the tool to expand the tool’s reach, for example, video rank tracker which is a YouTube rank tracker tool that lists details on the YouTube videos.


Reporting is a way of putting your work in terms of numbers and statistics.

Using data you can make sound decisions that can improve your website ranking as well as could save you a lot of time and effort.

If you are a business then SEMRush makes your job very easy.

You can design your own reports in pdf formats which you can send to your clients, save them for future use or send it to an SEO consultant to analyze the data.

How do I use SEMRush?

I use SEMRush mostly for keyword research, backlink analysis, competitor analysis, and content marketing.

Whether you are a blogger, an online business, or a marketer, you will find SEMRush a tool of critical importance.

It is affordable given its features and its all-in-one abilities make it user-friendly as well.

It does not matter whether you are a beginner or an advanced blogger, you can use this tool easily.

I also perform SEO audits on my website regularly (once or twice a month) to protect the website from Google algorithms change.

Further, backlink analysis of SEMRush is the best, you can steal all those valuable links from your competitors and use them to rank your website higher on Google search.

I hope you like my SEMRush Pricing Plans review.

Please comment below did I miss something and share this article with your friends and family to spread the love. 


Shohib is an entrepreneur and a professional blogger since 2017. He has an MAIB degree in International business and blog at Shohib AK, a site for helping bloggers to make money through blogging to attain financial freedom. Read his inspiring story on how he went from 0 to 6 figure blogger.

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