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In this article, I’ll show you the comparison between Convertkit vs MailChimp and why I choose ConvertKit over Mailchimp when I was earning $0.

Do you remember when you were stuck with the idea of starting a blog?

Building a website, looking for a domain, and hosting providers were scary in the beginning.

I bet you didn’t even think of building a mailing list during the initial phase. Investing in creating a blog is a huge step in itself.

Now,  not every blogger has a blog business plan. But after buying hosting and premium WordPress themes, we look forward to making the blog more popular and much more reachable.

So you start building a business plan. I started reading a few blogs and I was astonished to found about how important were mailing lists for a blogger.

Yes! I saw many bloggers that were making thousands of dollars in each month talk about having a mailing list.

Thus, the search for a right email platform for business began!

ConvertKit vs Mailchimp

Suggestions about using MailChimp email service were flooding the internet.

So, how much does MailChimp cost?

Well, MailChimp is free for first 2000 subscribers.

Sounds like a great way to start your free email marketing?

At the same time, I also came across a lot of feedback on how MailChimp’s free account limits your opportunities.

So when I understood how important was email marketing, I had a certain vision of how I wanted to reach my subscribers.

Also because I was a subscriber to various email lists, I knew what I wanted and what I didn’t in my own emails.

So, I started to look for other options and I came across Convertkit features.

When I was digging deeper, I even came across comparisons like ConvertKit vs Mailchimp vs Aweber.

I found the learning curve too steep in the case of Aweber and Mailchimp free version was restricting my options.

Why I Choose Convertkit Over Mailchimp When I Was Earning $0?

Cons with MailChimp

MailChimp product recommendations are many in the market. Being a good platform for small businesses, MailChimp also has many cons due to which I choose Convertkit over MailChimp.

1) You can’t tag in MailChimp

MailChimp doesn’t have the tag/untag option.

If you want to include or exclude a subscriber from anything, you can just tag or untag them with the Convertkit tags option.

The best part, you can set it up to automatically untag your subscribers once they have completed your email series.

2) Email Setup in MailChimp

Setting up an email in MailChimp is tedious than in Convertkit.

The steps for MailChimp emails include:-

  1. Creating a list and entering details;
  2. Optionally you also have to create some groups within that list to segment your audience;
  3. Opt-in form setup;
  4. Edit, your emails/pages for:
  5. Double opt-in confirmation
  6. Thanks for subscribing and delivery of your opt-in magnet
  7. Unsubscribing.
  8. Set up your email sequence to trigger a subscription using the marketing automation features.

Now when you look into email setup in Convertkit:-

1) Create a form. 

Within the form creation process, you will set up at a look of the form, single/double opt-in settings, delivery of your opt-in incentive. You can also set the Convertkit autoresponder in this stage itself.

2) There is no 2 – you’re done!

So you see, setting up those emails was far easy in the Convertkit as compared to the MailChimp.

ConvertKit has the ability to edit all the emails in your sequence at the same time in one screen without you having to go back and edit each email individually.

Best of all, it allows you to resend emails for those who have not opened, thus increases the email open rate and conversion rate.

You can simultaneously, have a look at MailChimp free vs paid pricing plans here.

Mailchimp review

You can see how MailChimp for bloggers who want to accelerate their email marketing is not the best option.

Why use Convertkit?

After I read about Convertkit options and Convertkit vs MailChimp has to offer, I was certain that Convertkit email marketing for bloggers is the best option in the market.

In this post, I will be talking about Why I switched from MailChimp to Convertkit?

Why I Choose Convertkit Over Mailchimp When I Was Earning $0?. Click To Tweet

Multiple Forms Per List

Convertkit forms are easily embedded, easily customizable opt-in forms that help you turn casual readers into repeat customers.

Here, you can also have an individual form to the end of your blog post for your audience to sign up.


It keeps track of your growth with a quick look at your homepage dashboard that displays information like subscriber data and opt-in conversions.


Its simple workflows with “if this, then that” style automation rules that make it really a lot easier to create your own custom rules.


Its drag-and-drop sequence builder helps you create personalized automated emails to grow your subscriber list whilst scaling your business too.


It is subscriber-centric. That means you can easily organize your subscribers from one list with tags and segments that could be really helpful.


With the help of this, you can send your subscribers one-off broadcasts when you have time-sensitive content or integrate your RSS feed to send your weekly blog posts.

Reliable Support

It provides an incredible Customer Success team, ready to listen and help you grow your business.

Apart from answering questions, they also host live training, weekly workshops, and open office hours.

Concierge Migration

It’s very easy to switch to ConvertKit. It has removed all the roadblocks to make the switch so that you won’t worry about the hassle.

And if you’re coming to ConvertKit with more than 5,000 subscribers, the ConvertKit Concierge migration team will handle moving everything from your list to your very last form.

Slack Community

ConvertKit provides you with the feature of Slack Community, in which you can connect with other users, celebrate wins, get answers for questions, and learn more about email marketing and blogging in a safe space.


By focusing solely on being an email marketing platform, ConvertKit’s main goal is to build trustworthy deliverability to make sure you land in your reader’s inbox.

That reliable deliverability means you gain trust among your readers and can be seen as an authority in your industry.

Text-based emails

ConvertKit plain text emails not only give your marketing efforts a personal and nice feel, but they also help you avoid spam filters.

That means you’ll start seeing higher open rates that turn into more conversions to help you grow your business to greater heights.

Convertkit Pricing

Convertkit doesn’t limit your boundaries. It gives full access to all the features no matter what plan you are on.

The Convertkit landing pages are also included which is another great add on that you get with them.

Now their billing depends on the number of subscribers you have.

ConvertKit offers first 1000 subscribers free cost of cost.

Here’s a quick pricing overview.

ConvertKit pricing plan

Convertkit payments are easy and you get a refund if you don’t like their services.

General Observations

You should be careful – it is easy to see the great things and just stepping up for them.

On the internet space, you’ll notice Convertkit reviews are better than MailChimp.

Related article: How To Build A Best Product Review Website (& Make Real Cash)

In the Convertkit vs MailChimp 2020 race, Convertkit marketing wins for sure.

Make sure you know what you are looking for.

Don’t forget, Convertkit is a bit expensive, but there is a reason – it lets you do more.

Convertkit is a winner for people who are serious about growing their mailing lists faster.

Need Help?

So far, Convertkit responses have been pretty fast and helpful. They focus on support as a priority and make sure your issues are solved.

Also, the Convertkit Blog is a regularly updated section that has many helpful articles and podcasts.

Why I Choose Convertkit Over Mailchimp When I Was Earning $0?. Click To Tweet


I’ve discussed everything about ConvertKit vs Mailchimp.

ConvertKit and MailChimp, both are roughly equal when it comes to features.

However, they’re built with keeping different audiences in mind.

ConvertKit features are designed from the ground up for bloggers, with things like WordPress integration and readability being the priorities.

There are only a few landing page templates, and there are no email templates in it, meaning you can’t use it for catalogs or e-commerce emails.

MailChimp, on the other hand, has features keeping in mind to the needs of brands, agencies and e-commerce businesses.

Instead of plain text emails, you can create things like vouchers, catalogs, and eye-catching promotional emails that have a more polished and corporate look.

If you’re a blogger, there’s a heavy chance that ConvertKit is the right email marketing automation tool for you.

It’s free to start, easy to use, and comes with all of the features you need to build your email list and keep in touch with your readers.

So, if you are ready, to sum up your email marketing game, go and signup for Convertkit now.

I know this can be a heavy decision. If you have more questions about why Convertkit, you can just drop me an email and I will be more than happy to help.

I hope this article was helpful to you. If so feel free to share it with others.

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Shohib is an entrepreneur and a professional blogger since 2017. He has an MAIB degree in International business and blog at Shohib AK, a site for helping bloggers to make money through blogging to attain financial freedom. Read his inspiring story on how he went from 0 to 6 figure blogger.

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